Get help without leaving the app
What changed: Any team member can raise a ticket to our team from inside the product — including from the billing screen, where the Contact Support button previously went nowhere.
Why it helps: You are not hunting for a support email at 9pm. A person picks it up.
Try it: Any page -> Contact Support
AI answers first — you take over when it matters
What changed: A brand-trained assistant answers new conversations in your voice, working from your own site and services, and hands off to a person on request or on a rule. Claiming a conversation silences the bot immediately.
Why it helps: After-hours questions get answered without anyone promising something you cannot deliver.
Try it: CRM -> Bots -> your assistant
One inbox for every conversation
What changed: Chats, texts, Messenger and email replies now land in a single Conversations inbox, threaded per person, with claim and assign so two people never answer the same message.
Why it helps: You stop checking five places to find out who asked what.
Try it: CRM -> Conversations
Routing rules and response timers
What changed: Route conversations by channel, priority or tag — round-robin, balanced, or to a named pool — and set a first-response target that flags and notifies when it is missed.
Why it helps: “Nobody saw it” stops being a thing that happens.
Try it: CRM -> Conversations -> Routing
Follow-up sequences that stop themselves
What changed: Multi-step email follow-up with real send gates — one open sequence per person, suppression honoured, and an automatic halt when they book, reply or opt out.
Why it helps: Nobody gets step three after they already said yes.
Try it: CRM -> Sequences
One price per business
What changed: Pricing moved to a flat price per business, and the dashboard grew an Add a business flow that claims your included free site.
Why it helps: Run a second or third business without re-buying the whole stack — each one gets its own site, CRM and brand voice under the same login.
Try it: Portal -> Dashboard -> Add More Slots
Bring the site you already have
What changed: You can now hand us an existing site from the portal — either imported as-is or rebuilt by our AI — instead of starting from a template.
Why it helps: Moving in no longer means rebuilding from scratch.
Try it: Portal -> an empty site tile -> Bring My Site
Send email from your own domain
What changed: Real verified sending domains, a card that shows the mail provider's actual verdict on your setup, and per-stream unsubscribe preferences.
Why it helps: Campaigns land in inboxes as your business, not ours — and one unsubscribe no longer silences your receipts.
Try it: CRM -> Email -> Sending domains
Instagram and Outlook connections
What changed: Instagram joined the social channels, and Outlook/Microsoft accounts can now be connected for mail and calendar.
Why it helps: Post and schedule where your customers already are, without leaving the portal.
Try it: Portal -> Integrations -> Connections
Lead segmentation and auto-enrolled campaigns
What changed: Build saved lists from any lead field — including your own custom fields — and let new matching leads enrol into a campaign automatically.
Why it helps: Follow-up stops depending on somebody remembering to send it.
Try it: CRM -> Leads -> Lists
One-click unsubscribe, done properly
What changed: A compliant unsubscribe rail with a CAN-SPAM footer, scoped suppression and reply-to defaults you control.
Why it helps: Stay on the right side of email rules without reading any of them.
Try it: CRM -> Email -> Compliance settings
Booking calendars that sync both ways
What changed: Connect Google or Microsoft Calendar to your scheduler: your real availability blocks out bookings, and bookings push back to your calendar.
Why it helps: Stop getting double-booked between your website and your own diary.
Try it: CRM -> Scheduling -> Availability
A CRM under every site
What changed: Forms, a chat widget with its own install rail, leads, deals and pipelines shipped as part of the platform — every site now has a CRM behind it.
Why it helps: The people who find your site stop falling through the gap between five disconnected tools.
Try it: Portal -> your site -> CRM