Until you set this up, marketing email can’t leave with your name on it. Plan for about twenty minutes of setup plus some waiting.
1. Pick a subdomain, not your main domain
Use something like news.yourbusiness.com or hello.yourbusiness.com. Sending campaign volume from a dedicated subdomain keeps a deliverability problem from touching the reputation of the domain your everyday mail uses.
2. Add it
Open your CRM → Settings → Sending Domains → Add domain.
- If the domain’s DNS is managed through us, choose it under DNS setup and we publish the records for you.
- Otherwise leave “I’ll add the DNS records myself” and copy each record into your DNS provider.
3. Publish the DNS records
The card lists every record with a Copy button: the signing records (DKIM), the bounce-handling records (a MAIL FROM subdomain with an MX and a TXT), and a recommended DMARC record.
Publish all of them. Partial setups are the most common reason a domain sits in “pending”.
4. Wait for verification
We check with the mail provider every few minutes; there’s no way to speed it up. The card’s status moves from pending to verified once the provider confirms the records. Bounce handling (MAIL FROM) verifies separately — it’s normal for it to lag a little behind.
5. Create a sender and make it the default
Once the domain is verified, add a sender identity on it (for example hello@news.yourbusiness.com), and set it as your default.
6. Two things to fill in before your first campaign
- Postal address — required in the footer of marketing email.
- Reply-to — where replies should land.
What “verified” means — read this twice
There are two different checkmarks, and they don’t mean the same thing:
- On a sending domain, “verified” is the mail provider’s verdict — the records are in place and mail can be signed as you.
- On a sender identity, “verified” is your attestation that you control that address. It doesn’t prove anything to the provider.
The domain verdict is the one that decides whether mail goes out as you. If the domain isn’t verified, the compose screen will refuse to send rather than quietly substituting our address.
Prove it before a real send
Send one campaign to yourself. If it arrives from your address, you’re done. If it arrives from a Growth Automations address, the domain isn’t fully verified yet — go back to step 3.
Sending limits
Accounts start with a conservative hourly and daily cap. If you need more, ask support — raising it is quick, but we do it deliberately because one account’s complaints affect everyone’s deliverability.